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September 10, 2025Brazilian Journal of DevelopmentOpen Access

Reverse logistics as a tool to improve customer satisfaction

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Authors

GCGiulia CostaUniversity of Pisa

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Overview

Mixed-method study shows integrating reverse logistics in return processes enhances customer satisfaction, indicating a shift towards competitive advantage.

Key Points

  • Fast and personalized return processes significantly increase repurchase likelihood, thereby enhancing customer loyalty.
  • The study analyzes perceptions of Brazilian consumers and logistics managers regarding return processes and post-sale policies.
  • Integrating technology in reverse logistics can automate and customize return experiences, furthering customer satisfaction.
  • Reverse logistics transforms from a cost center to a strategic tool for brand differentiation and competitive advantage.

Cite This Study

Giulia Costa (2025) studied this question.

synapsesocial.com/papers/68c1dd9b54b1d3bfb60fc405https://doi.org/10.34117/bjdv11n8-051
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Impact of Reverse Logistics Quality on Customer Loyalty and Repurchase Intention in Online Retail: An Evidence- Based Study2026
  2. 2REVERSE LOGISTICS: STRATEGIES TO REDUCE COSTS AND IMPROVE EFFICIENCY2025
  3. 3Review of reverse logistics practices and their impact on supply chain sustainability2024 · 3 citations
  4. 4Reverse Supply Chain and Its Effect on Customer Satisfaction: A Comparative and SERVQUAL Analysis of Retail Practices2025
  5. 5Prioritizing Critical Success Factors for Reverse Logistics as a Source of Competitive Advantage2024 · 1 citations