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September 10, 2025Open Access

A Study on Impact of Online Advertising on Consumer Buying Behavior of Mobile Phone

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Authors

M-M. Nithya -MRMaha Rani

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Overview

Survey reveals that online advertising affects consumer awareness and purchase decisions, indicating its growing importance.

Key Points

  • Online advertising significantly affects consumer awareness and purchase decisions through diverse usage, and familiarity.
  • The survey found that while internet advertising boosts awareness, its reliability is lower compared to traditional media like TV.
  • The research utilized a case study design, employing stratified sampling from 100 respondents and collecting data via questionnaires.
  • This study suggests that internet advertising plays a key role in influencing consumer behavior, with implications for advertisers in their marketing strategies.

Cite This Study

- et al. (2025) studied this question.

synapsesocial.com/papers/68c1dda254b1d3bfb60fc57ehttps://doi.org/10.63363/aijfr.2025.v06i04.1146
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Also Consider

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  3. 3ONLINE ADVERTISING AND IT’S IMPACT ON CONSUMER BUYING BEHAVIOUR2024 · 3 citations
  4. 4THE IMPACT OF ONLINE ADVERTISING ON THE BUYING BEHAVIOR OF CONSUMERS2024
  5. 5A Study Based on Impact of Advertisement on Consumer’s Behaviour2024