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September 10, 2025

The Influence of Social Media Marketing on Buying Interest: Case Study Tiktok Shop

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Authors

NHNurul HikmahFAFatimah Abdillah

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Overview

Descriptive analysis shows social media marketing influences buying interest in TikTok Shop, suggesting effective promotions matter.

Key Points

  • 67% of respondents rated TikTok Shop products as good quality, boosting their buying interest.
  • 60% thought prices were cheaper than on other platforms, reflecting its competitive pricing strategy.
  • 73% reported satisfaction with TikTok Shop's ease of use, indicating a positive shopping experience.
  • Promotions such as discounts significantly enhance purchasing intentions among consumers.

Cite This Study

Hikmah et al. (2024) studied this question.

synapsesocial.com/papers/68c1dda954b1d3bfb60fca09https://doi.org/10.33830/iscebe.v1i1.3908
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