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September 10, 2025Kinerja

The Influence of Affiliate Marketing and Promotions on the Product Purchase Decision on Tiktok Social Commerce

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Authors

BABejo ApriyantoMAMuhammad Affar

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Overview

Quantitative analysis shows affiliate marketing and promotion influence purchase decisions in social commerce.

Key Points

  • Affiliate marketing and promotion significantly influence purchase decisions on TikTok social commerce.
  • A sample of 130 TikTok users showed an R² value of 0.498, indicating the model explains roughly 50% of purchase decisions.
  • The study employed a quantitative approach with multiple linear regression analysis for data processing.
  • The findings highlight the significance of digital marketing strategies for enhancing product sales on social commerce platforms.

Cite This Study

Apriyanto et al. (2025) studied this question.

synapsesocial.com/papers/68c1a90c54b1d3bfb60e227ehttps://doi.org/10.34005/kinerja.v8i01.4893
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Also Consider

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  1. 1Social Proof as A Leveraging Variable For Purchasing Decisions2025 · 1 citations
  2. 2AFFILIATE MARKETING’S IMPACT ON TIKTOK PURCHASE: THE ONLINE REVIEW LINK2025
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  4. 4THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BUYING INTEREST: CASE STUDY TIKTOK SHOP2024
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