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September 10, 2025Kinerja

The Influence of Online Customer Review and Perceived Price of Jimshoney Products in Duren Sawit

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INIkra Salma Nurlehu

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Overview

Quantitative study reveals perceived price significantly affects purchase intention in Duren Sawit, highlighting consumer behavior dynamics.

Key Points

  • Perceived price significantly influences purchase intention, indicating key pricing strategies for marketers.
  • Online customer review does not significantly impact purchase intention, with t-count showing no effect.
  • A strong correlation (0.662) exists between perceived price and purchase intention, reflecting consumer behavior patterns.
  • This study highlights the role of perceived price in marketing science, suggesting further examination of untested factors.

Cite This Study

Ikra Salma Nurlehu (2025) studied this question.

synapsesocial.com/papers/68c1a90c54b1d3bfb60e2260https://doi.org/10.34005/kinerja.v8i01.4895
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