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October 13, 2025Matrik Jurnal Manajemen Strategi Bisnis dan KewirausahaanOpen Access

Social Proof as A Leveraging Variable For Purchasing Decisions

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Authors

ESEndang Sulistiyani

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Overview

Analysis reveals significant impact of affiliate marketing and online reviews on social proof, suggesting strategies for TikTok.

Key Points

  • Social proof positively impacts purchasing decisions through the influence of affiliate marketing.
  • Data analysis showed strong relationships using structural equation modelling with AMOS 25.
  • The research integrates social influence theory and planned behaviour into digital marketing strategies.
  • Findings underscore the importance of reputable affiliate marketers in boosting purchasing confidence on TikTok.

Cite This Study

Endang Sulistiyani (2025) studied this question.

synapsesocial.com/papers/68ed3352c8c3d6f5ff5dd890https://doi.org/10.24843/matrik:jmbk.2023.v19.i01.p04
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