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August 16, 2025Open Access

Affiliate Marketing’s Impact on Tiktok Purchase: The Online Review Link

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Authors

KUKharisma Aulia Nur UmamiWNWeni Novandari

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Overview

Qualitative research shows affiliate marketing influences purchasing decisions on TikTok, highlighting online reviews' mediating role.

Key Points

  • Affiliate marketing significantly enhances purchase intention, leading to more informed purchasing decisions.
  • Online customer reviews act as a crucial mediator between affiliate marketing and customer purchasing behavior.
  • Analysis using Interpretive Phenomenological Analysis included insights from active TikTok users in Indonesia.
  • Understanding digital marketing dynamics can improve strategies for effective affiliate programs.

Cite This Study

Umami et al. (2025) studied this question.

synapsesocial.com/papers/68af63efad7bf08b1eae49d7https://doi.org/10.32424/icsema.1.1.146
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