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September 10, 2025Journal of Economic Bussines and Accounting (COSTING)Open Access

Sustainable Consumerism: How Green Marketing Strategies Influence Brand Loyalty

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Authors

IYIdah YuniasihUniversitas Informatika dan Bisnis Indonesia NANurul AisyahUniversity of Mataram RSRani SuryaniUniversitas Informatika dan Bisnis Indonesia

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Implication

Qualitative analysis reveals how green marketing influences brand loyalty among environmentally conscious consumers, suggesting key strategies for brands.

Key Points

Green marketing strategies enhance brand loyalty among environmentally conscious consumers, emphasizing the importance of transparency and engagement.
Key factors identified include product quality, brand integrity, and consumer engagement, which collectively strengthen loyalty to green brands.
The research utilized phenomenological design, gathering insights through in-depth interviews and focus groups with environmentally aware participants.
These findings highlight the effectiveness of green marketing in promoting sustainable consumer behaviors and supporting environmental policies.

Cite This Study

Yuniasih et al. (2024) studied this question.

synapsesocial.com/papers/68c1e07554b1d3bfb60fcca1 https://doi.org/10.31539/costing.v7i6.14282

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Implication

Qualitative analysis reveals how green marketing influences brand loyalty among environmentally conscious consumers, suggesting key strategies for brands.

Sustainable Consumerism: How Green Marketing Strategies Influence Brand Loyalty

Discussion

Member takes

Implication

Key Points

Cite This Study

Sustainable Consumerism: How Green Marketing Strategies Influence Brand Loyalty

Discussion

Member takes

Implication

Key Points

Cite This Study

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