Role of Linguistic Framing in Organizational Communication: A Discourse Analysis of Leadership Styles in Management Sciences in Pakistan

This research explores how language choices in communication within Pakistani educational institutions influence their staff think, perform and make decisions in management departments. Critical Discourse Analysis was employed to analyze how leadership styles create workplace relationships through language use and power structures in management communication. The research gathered qualitative data from interviews and conversations about management communication within the premises of educational institutions. The findings suggest that leaders through their communication choices, involves and engage employees with the help of deliberate metaphors and structuring stories. The study also found that positive framing fosters motivation and cooperation, whereas negative framing lead to resistance and stress. The research proposes employee leadership training that teaches effective communication and interactive engagement to boost workplace motivation. The findings show that adding discourse analysis to leadership development builds better organizational communications and support open team collaboration.