Navigating Water Scarcity: Economic Insights from Diverse Perspectives in Lahore, Pakistan

This study attempts to uncover the issues faced by Lahore residents due to water scarcity. This study used an exploratory qualitative research design employing purposive sampling, comprising 18 face-to-face interviews across diverse age groups and genders in six areas of Lahore. The thematic analysis reveals insights into participants' perceptions of water supply, the impact of shortages on daily life, attitudes towards water significance, limitations in conservation, personal norms, intentions, and adopted strategies. The nuanced exploration contributes to a comprehensive understanding of household water demand and scarcity, enriching existing literature and informing potential policy interventions.