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This analysis reveals how NGOs support florist associations and empower women, enhancing entrepreneurship in floriculture.
Entrepreneurship in the area of floriculture is looked at as a path out of unemployment or poverty. Research has shown that entrepreneurship in the form of small and middle-sized enterprises can empower women and over time, change the power relations within the society and make it a place where the women can lead. Even in the case of Mizoram, entrepreneurship in the field of floriculture has started to gain prominence. It will therefore be interesting to know the genesis and the rise of entrepreneurship in floriculture in Mizoram. In this paper, we try to understand how NGOs formed in relation to floriculture, support the floriculturists in emerging as self- employed entrepreneurs. The paper also seeks to study how florist associations act as catalysts in creating an atmosphere conducive for entrepreneurship in floriculture and also try to understand the relationship existing between floriculture entrepreneurship and florist association as Non-Governmental Organizations.
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Colney et al. (2024) studied this question.
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