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September 10, 2025African Journal of Accounting and Social Science Studies

Effects of Innovation on Business Performance: Empirical Evidence from Manufacturing Firms in Tanzania

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Authors

HMHussein MwaifyusiMzumbe UniversityRDRamadhani Kitwana DauTanzania Commission for Science and Technology

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Implication

Cross-sectional analysis reveals positive effects of product, process, and marketing innovation on firm performance.

Key Points

  • A significant positive effect exists between business performance and innovation in manufacturing firms.
  • Product innovation showed a strong correlation with firm performance (B=0.705, p=0.001) across 28 companies.
  • Descriptive and multiple regression techniques confirmed the robustness of the findings in the study.
  • The findings highlight the need for government incentives to encourage innovation for improved business success.

Cite This Study

Mwaifyusi et al. (2024) studied this question.

synapsesocial.com/papers/68c1e17054b1d3bfb60fe80dhttps://doi.org/10.64717/ajass.v4i2.123
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Also Consider

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