The Effect of Green Mindfulness and Green Entrepreneurial Self Efficacy on Green Entrepreneurial Intention with Green Entrepreneurial Motivation as a Mediation Variable (At Entrepreneurial Students of Mercu Buana University Jakarta)

This study aims to analyze the influence of green mindfulness and green entrepreneurial self-efficacy on green entrepreneurial intention, with green entrepreneurial motivation as a mediating variable among entrepreneurial students at Mercu Buana University, Jakarta. The study used a quantitative method with Partial Least Squares (SmartPLS) analysis techniques on 150 respondents. The results showed that green mindfulness significantly influenced green entrepreneurial intention and green entrepreneurial motivation. Meanwhile, green entrepreneurial self-efficacy did not significantly influence green entrepreneurial intention, but did significantly influence green entrepreneurial motivation. Green entrepreneurial motivation did not significantly influence green entrepreneurial intention. Furthermore, the mediating variable, green entrepreneurial motivation, was unable to mediate the influence of green awareness and green entrepreneurial self-efficacy on green entrepreneurial intention. These findings indicate that environmental awareness plays a more direct role in shaping green entrepreneurial intention than green entrepreneurial motivation.