What type of study is this?

This is a Literature Review study.

Analysis of the Application of Blue Ocean Strategy (BOS) in the Digital Transformation of MSMEs: A Literature Study to Increase the Buying Interest of Generation Z in Ambon City

View Full Paper

Ask AI

Bookmark

Authors

Literature study analyzes blue ocean strategy's impact on digital transformation in MSMEs, suggesting potential for Generation Z engagement.

Blue Ocean Strategy creates new markets for MSMEs, enhancing buying interest among Generation Z.
Local wisdom-based value innovations, like Moluccan culinary and fashion, drive digital transformation.
The analysis utilizes a literature study to uncover practical solutions for MSMEs facing digital challenges.
Collaboration and government support are key for maximizing Generation Z's market potential and local economy.

Patty et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark

Literature study analyzes blue ocean strategy's impact on digital transformation in MSMEs, suggesting potential for Generation Z engagement.