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This is a Literature Review study.

September 12, 2025Deleted JournalOpen Access

Influencer Credibility and Authenticity in the Fight Against Misinformation

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Narrative literature review explores how influencer credibility impacts misinformation, suggesting systemic changes are necessary.

Influencer credibility is shaped by transparency and expertise, not just audience size.
Current strategies for combating misinformation are fragmented, emphasizing the need for ethical standards.
Algorithmic bias worsens misinformation by prioritizing engagement over content accuracy.
Future research should focus on influencer responsibility and cross-cultural audience trust dynamics.

Thi et al. (2025) studied this question.

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