The roles of job crafting, person-job fit and work engagement: new generation employees towards entrepreneurial intention

Purpose As digital disruption and the COVID-19 pandemic blur the lines between traditional employment and entrepreneurial ventures, it becomes increasingly important to understand the work engagement of new-generation employees, especially those with entrepreneurial aspirations. This research examines the roles of job crafting and person-job fit in the relationship between entrepreneurial intention and work engagement, particularly among new-generation employees in digital roles. Design/methodology/approach Based on survey data from 555 respondents, the study reveals that entrepreneurial intention positively influences work engagement through job crafting, while person-job fit significantly amplifies the negative aspects of this relationship. Findings The study reveals that entrepreneurial intention positively influences work engagement through job crafting, while person-job fit significantly amplifies the negative aspects of this relationship. Research limitations/implications It’s important to acknowledge that this study predominantly focuses on investigating the interplay between job crafting, person-job fit, entrepreneurial intention, and work engagement for the new generation in digital jobs. Other factors might also impact work engagement, warranting further exploration such as proactive work behavior and employee well-being. Practical implications HR managers and organizations can support employees with entrepreneurial aspirations, foster a culture of innovation and flexibility, and adapt to the changing landscape of work. Social implications This research not only advances the HRM literature but also offers valuable insights to practitioners and policymakers on effectively engaging new-generation employees with entrepreneurial inclinations, including the integration of gig workers. Originality/value This research bridges gaps in the job crafting literature by undertaking a multidisciplinary inquiry that spans entrepreneurship, HRM, and the new generation. Furthermore, it contributes to the HRM discourse, furnishing practical insights for effectively engaging aspiring new-generation employees in entrepreneurial pursuits.