Consumer Rights in the Digital Economy: Regulatory Challenges in E-Commerce under Oman’s Consumer Protection Law

Purpose: The paper aims to analyse consumer rights in the Omani digital economy, referencing regulatory issues in electronic commerce. Methodology: This study conducts a doctrinal legal analysis of national legislation, examining enforcement tendencies and comparing them to international frameworks. Findings: The legal system in Oman addresses fundamental consumer rights, but there is a challenge regarding its effectiveness, more specifically in cross-border digital transactions. Originality: The article presents an original discussion on the legal system of Oman and suggests reform. It is of interest to policy-makers, regulators, and legal scholars. Conclusion: Economic imbalances, such as overproduction and weakened demand, are a result of oligopolistic systems. E-commerce’s rapid yet opaque mechanism not only threatens consumer autonomy but also distorts competition. Keywords: Consumer Rights; Digital Economy; E-Commerce; Consumer Protection; Online Transactions. Citation: Jebarah, S.A. (2025): Consumer Rights in the Digital Economy: Regulatory Challenges in E-Commerce under Oman’s Consumer Protection law. World Journal of Entrepreneurship, Management and Sustainable Development (WJEMSD), Vol. 21, No. 3, pp. 267-283.