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This is a Quantitative Study study.

Influence of Free Shipping, Discounts, and Online Customer Reviews on Purchasing Decisions at The Twin Date Event

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Purchasing decisions are significantly influenced by free shipping during twin dating events on Shopee.
The analysis found that discounts positively impact buying choices, suggesting effective promotional strategies.
Online customer reviews play a notable role in shaping purchasing behavior in e-commerce platforms like Shopee.
This research employs a quantitative approach focusing on 100 active consumers within the Bandar Lampung online shopping community.

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Quantitative analysis reveals free shipping, discounts, and reviews positively influence purchasing decisions in online shopping.

Ramdani et al. (2025) studied this question.

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