Systematic review identifies how social media amplifies wellness misinformation and suggests countermeasures, indicating the importance of social cognitive theory.
This systematic review examines how wellness misinformation spreads on social media and identifies counter-strategies through the lens of social cognitive theory (SCT). Analyzing 39 studies from 2019-2024, it highlights key SCT themes - observational learning, self-efficacy, and self-regulation - as central to user behavior. Influencers and algorithm-driven content amplify unverified health claims, especially on platforms like TikTok and Twitter. Effective countermeasures include media literacy, transparent influencer disclosures, algorithmic reforms, and SCT-informed educational interventions to enhance digital health resilience.
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Li et al. (2025) studied this question.
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