Legal Mechanisms and Behavioral Economics: Tools for Regulating the Savings Market

The subject of the research is a system of regulatory legal acts that constitute the legal mechanism for regulating public relations in the savings market. The purpose of the work is to establish mechanisms for the influence of legal mechanisms and tools of behavioral economics on the improvement of public relations in the savings market. The paper presents a classification of behavioral risks according to the degree of their impact on financial stability, an analysis of the practice of economic and legal regulation, as well as a set of proposals to improve existing mechanisms for correcting deviations in the behavior of taxpayers. The theoretical aspects of behavioral economics in the context of savings and the impact of behavioral economics on the savings market are considered. The legal mechanisms ensuring regulation of the savings market are analyzed. As a result of the study, it was found that the effective operation of small and medium-sized businesses in modern conditions is impossible without the use of information and telecommunications infrastructure and digital marketing rules. Proposals have been made to develop the savings market in the Russian Federation through the use of behavioral economics tools and the optimization of legal regulation of public relations in saving household finances.