September 12, 2025State and regions Series Economics and Business

Marketing Strategy for Development of Tourist Territory in the Regional Dimension

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Authors

STSergiy TsviliyNational University Zaporizhzhia Polytechnic DMDenys MykhailykNational University Zaporizhzhia Polytechnic HBHalina BubleiNational University Zaporizhzhia Polytechnic

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Implication

This article demonstrates a strategic marketing approach to enhancing tourism and regional development post-war, highlighting key implementation measures.

Key Points

A comprehensive marketing strategy improves the competitiveness of regional producers and attracts investments, enhancing tourism.
The article outlines a structured strategic marketing model aimed at developing tourist areas in Ukraine, especially post-war.
Measures for effective implementation of the marketing strategy have been formulated, focusing on the region's positive image and investment.</s>
Prospective research should further explore mechanisms for enhancing tourism marketing in Ukrainian regions affected by war.

Cite This Study

Tsviliy et al. (2025) studied this question.

synapsesocial.com/papers/68d44b3f31b076d99fa55067 https://doi.org/10.32782/1814-1161/2025-2-17

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Implication

This article demonstrates a strategic marketing approach to enhancing tourism and regional development post-war, highlighting key implementation measures.

Marketing Strategy for Development of Tourist Territory in the Regional Dimension

Discussion

Member takes

Implication

Key Points

Cite This Study

Marketing Strategy for Development of Tourist Territory in the Regional Dimension

Discussion

Member takes

Implication

Key Points

Cite This Study

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