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This is a Quantitative Study study.

The Impact of Price Discrimination on Customer Satisfaction in a Shared Transportation Market: The Case Analysis of Didi

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Analysis reveals price discrimination affects customer satisfaction in ride-hailing, indicating challenges for platforms.

Price discrimination negatively impacts customer satisfaction in ride-hailing services, highlighting user concerns.
Didi's pricing model based on personal information leads to customer dissatisfaction, as found in user feedback.
Ride-hailing platforms like Didi are gaining popularity, but users face issues like price discrimination and data privacy.
The ride-hailing market's complexity reveals challenges in balancing pricing and customer experience, necessitating solutions.

Yuxuan Yang (2025) studied this question.

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