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This is a Quantitative Study study.

September 12, 2025Enrichment Journal of Multidisciplinary Research and DevelopmentOpen Access

The Influence of Brand Image and Customer Satisfaction on Customer Loyalty at Indomaret Retail Stores In Bandung City

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Brand image positively affects customer satisfaction and loyalty at Indomaret stores.
Customer satisfaction serves as a mediator between brand image and customer loyalty.
Data was collected using structured questionnaires from Indomaret shoppers in Bandung city.
Findings suggest that enhancing brand image and customer experience can lead to improved consumer retention.

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Implication

Quantitative analysis reveals that brand image significantly boosts customer satisfaction and loyalty at Indomaret, indicating vital strategies for retention.

Cite This Study

Mulia et al. (2025) studied this question.

synapsesocial.com/papers/68d44c4631b076d99fa55c54 https://doi.org/10.55324/enrichment.v3i6.504

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Implication

Quantitative analysis reveals that brand image significantly boosts customer satisfaction and loyalty at Indomaret, indicating vital strategies for retention.

The Influence of Brand Image and Customer Satisfaction on Customer Loyalty at Indomaret Retail Stores In Bandung City

Key Points

Discussion

Implication

Cite This Study

The Influence of Brand Image and Customer Satisfaction on Customer Loyalty at Indomaret Retail Stores In Bandung City

Key Points

Discussion

Implication

Cite This Study

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