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This is a Quantitative Study study.

Analysis Of The Influence Of Green Branding, Green Perceived Value And Environmental Concern On Consumer Loyalty With Green Trust Moderation Of Electric Buses In Transjakarta

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Quantitative analysis shows how green branding and environmental concern enhance consumer loyalty, suggesting green trust's importance.

Green branding and environmental concern significantly enhance consumer loyalty in electric bus services.
Results indicate that trust in a company's environmental commitment boosts loyalty driven by perceived value and concern.
Data collected from 204 TransJakarta electric bus users through a survey supports the significance of green branding.
Findings contribute to the Stimulus-Organism-Response model in sustainable transportation and promote green marketing strategies.

Afandi et al. (2025) studied this question.

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