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September 12, 2025NeptunusOpen Access

Car Booking Method Using K-Means

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Authors

THTsalits Wildan HamidMBMufti Ari Bianto

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Overview

Analysis demonstrates effective data clustering in car rental bookings, suggesting better customer insights.

Key Points

  • The K-Means method effectively clusters booking data into actionable categories for improved service efficiency.
  • Analysis of historical car rental booking data shows significant clustering benefits for understanding customer preferences.
  • This work explores the theoretical aspects of clustering and highlights potential enhancements including predictive analytics.
  • Transforming raw booking data into business intelligence supports marketing strategies and fleet management.

Cite This Study

Hamid et al. (2025) studied this question.

synapsesocial.com/papers/68d44c4d31b076d99fa55d1bhttps://doi.org/10.61132/neptunus.v3i3.1055
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