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March 7, 2025

Leveraging Facebook for Enhanced Customer Retention: A Case of New Vision Printing and Publishing Company Limited

Ronald Ssebutiko Annabella Asedri Oroma Jane Mercy Muthoni

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Key Points

A strong positive correlation was found between Facebook usage and customer retention, suggesting effective social media strategies.
Data analysis indicated a correlation coefficient of r=0.677, showing significant results with a p-value of 0.000.
The study utilized a cross-sectional survey design with self-administered questionnaires to gather insights from 132 respondents.
These findings highlight the importance of Facebook in influencing customer purchase decisions in the print media sector.

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Implication

Cross-sectional survey reveals a significant correlation between Facebook usage and customer retention in print media.

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Cite This Study

Ssebutiko et al. (2025) studied this question.

synapsesocial.com/papers/68d44c5531b076d99fa56088 https://doi.org/10.64080/ndujis.2025.1.1.008

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