Analysis of a Medical Education Instagram Account and Tips for Training Programs for Creating a Board Review Instagram Account

Social media has emerged as a powerful platform for modern medical education, yet best practices for training programs' use of it remain underdeveloped. With its visual format and high engagement rates among younger demographics, Instagram offers a unique opportunity to supplement traditional learning. This paper analyzes the performance of a medical education Instagram account managed by an academic Infectious Diseases division. We aim to provide a replicable framework for other training programs seeking to establish an educational social media presence for board review preparation. A strategic, dual-pronged approach that combines community-building content with high-yield educational material can create a highly effective educational tool. This article provides tips for training programs to develop their Instagram accounts, focusing on creating engaging, board-style clinical cases to enhance trainee learning.