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September 16, 2025Proceedings Series on Social Sciences & Humanities

The Influence of Digital Green Marketing and Applications in Increasing Customer Loyalty

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Authors

CPCatur PalupiESEko Budi SatotoRSRetno Endah Supeni

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Overview

Quantitative analysis reveals digital green marketing and application ease significantly enhance customer loyalty in BRImo users, indicating new sustainable strategies.

Key Points

  • Digital green marketing significantly boosts customer loyalty by enhancing awareness and trust in BRI's sustainability.
  • Ease of application contributes to increased user comfort and satisfaction, thus promoting loyalty among BRImo users.
  • Multiple linear regression analysis confirmed the substantial effects of eco-friendly strategies and application usability.
  • Integrating sustainability with user experience is crucial for digital banking to maintain customer loyalty in today's market.

Cite This Study

Palupi et al. (2025) studied this question.

synapsesocial.com/papers/68d4506b31b076d99fa57849https://doi.org/10.30595/pssh.v26i.1804
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