Lessons for enrollment leaders moving to graduate programs

Transitioning from leading undergraduate admissions to managing graduate and professional enrollment is more than a title change — it is a professional evolution. While my own journey spans 16 years and multiple institutions, this article is not only a reflection on my career path; it is also a guide for enrollment managers across the spectrum. The lessons I learned along the way, from HBCUs to globally ranked universities, apply broadly, regardless of the size, mission, or student population of your institution. Importantly, many of the strategies I developed in the graduate space, such as building deeper relationships, adapting to longer decision cycles, and demonstrating return on investment, are equally applicable to undergraduate recruitment as today's students and families increasingly seek personalized engagement and clarity of value.