Youth acceptance and challenges in expanding shared mobility in Japan: A case study of Sapporo, Hokkaido

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Qualitative study reveals cultural barriers impacting youth acceptance of shared mobility in Sapporo, suggesting institutional innovation is crucial.

Youth aged 18 to 29 exhibit cautious acceptance of shared mobility services in Sapporo, driven by deeper sociocultural and institutional dynamics.
The study found four influencing factors on acceptance, including institutional visibility and alignment with national characteristics.
Thematic analysis of in-depth interviews with 18 participants identified concerns around legal ambiguity and service quality expectations.
Shared mobility must be reconceptualised within Japan's social infrastructure, calling for participatory governance and regulatory flexibility.

Yosuke Uchiyama (2025) studied this question.

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Qualitative study reveals cultural barriers impacting youth acceptance of shared mobility in Sapporo, suggesting institutional innovation is crucial.