Artificial Intelligence in Hospitality Learning: Evaluating the Effect of ChatGPT

This report explores the impact of ChatGPT on hospitality studies, focusing on its role in academic learning, research support, skill development, and professional preparation. ChatGPT provides hospitality students with simplified explanations of complex topics, assistance in research, and opportunities for practicing customer service through simulations and role-plays. It also aids in generating creative ideas for events and menus, while supporting career development through interview preparation and resume writing. However, the study also identifies challenges, including risks of overdependence, accuracy limitations, and ethical issues such as plagiarism. Despite these concerns, the integration of ChatGPT into hospitality education highlights a promising future where artificial intelligence complements traditional teaching methods. The report concludes that while ChatGPT is a valuable tool, its use must be balanced with critical thinking and the human touch that remains central to the hospitality profession.