Applied Baudrillard: From the Virtual Economy of Metaverses, NFTs, and Deepfakes, to a New Nihilism and Hatred of Capitalism

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Baudrillard's theories illustrate how simulation shapes contemporary attitudes toward consumption and work.
The rise of metaverses, NFTs, and deepfakes marks a shift towards a society characterized by simulated experiences and images.
The emergence of nihilism represents a complex reaction against capitalism, showing a desire for meaning amidst consumer culture.
This examination reveals neglected societal trends that highlight disconnection and anti-consumerism in modern society.

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This analysis reveals the role of simulation in anti-consumption and anti-work attitudes, suggesting a rise of nihilism.

Richard G. Smith (2025) studied this question.

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