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September 16, 2025Eduvest - Journal Of Universal Studies0 citationsOpen Access

Bridging Cultural and Linguistic Gaps with AI-Based Knowledge Management: A Solution for Language and Cultural Barriers at PT. STI

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CSChristian SusantoAHAchmad Fajar Hendarman

Key Points

  • The proposed AI-based knowledge management system aims to improve productivity by addressing language and cultural barriers at PT. STI.
  • Key findings indicate that the company is at 'Expansion' KM maturity level with a score of 135.14, necessitating improvements in knowledge processes.
  • Using a mixed-methods approach, the analytical hierarchy process identified real-time translation as the most prioritized AI feature for implementation.
  • Employee feedback shows strong support for the AI system, highlighting its potential to enhance cross-lingual communication and operational efficiency.

Abstract

In today’s globalized economy, multinational corporations like PT. STI face significant challenges in enabling seamless knowledge sharing across culturally and linguistically diverse teams. This study proposes an Artificial Intelligence-based Knowledge Management (KM) system to address language and cultural barriers causing operational inefficiencies such as project delays and reduced productivity at PT. STI. Using a mixed-methods approach, the research applies the Asian Productivity Organization (APO) KM Framework to evaluate the company’s KM maturity, the Analytical Hierarchy Process (AHP) to prioritize AI features, and the Technology Acceptance Model (TAM) to assess employee perceptions of the system's usefulness and ease of use. Quantitative data from APO KM and AHP surveys were complemented by qualitative insights from semi-structured interviews with key personnel. The APO KM assessment shows PT. STI at the "Expansion" KM maturity level with a score of 135.14, highlighting weaknesses in knowledge processes, technology, and outcomes. AHP analysis identifies Real-Time Translation (RT) as the top feature (44%), followed by Automated Tagging/Categorization (AT) and Contextual Q&A/Summarization (CQ). Employee interviews corroborate these findings, demonstrating strong willingness to adopt the system due to its potential to overcome cross-lingual communication barriers and improve knowledge accessibility. The proposed AI-based KM system provides PT. STI with a framework to reduce language barriers, minimize knowledge silos, and boost operational efficiency. It is expected to shorten project timelines, lower costs, and increase client satisfaction, offering valuable insights for multinational corporations facing similar challenges.

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Cite This Study

Susanto et al. (2025) studied this question.

synapsesocial.com/papers/68d453a431b076d99fa59b28https://doi.org/10.59188/eduvest.v5i9.51303
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