Cinema as soft power: China’s strategic narratives in Brazil

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This analysis reveals how cinema shapes cultural engagement in Brazil, highlighting challenges and opportunities for China's soft power initiatives.

China's use of cinema as soft power shows both promise and challenges in Brazil, especially due to Hollywood's influence.
Key initiatives like the Looking China Youth Film Project aim to enhance cultural ties, although audience reach remains limited.
The delayed 2017 co-production agreement illustrates the complexities of cultural exchanges between China and Brazil.
This analysis highlights the need to understand the implications of China's cinematic strategies within China–Latin America relations.

Paulo Roberto Tadeu Menechelli Filho (2025) studied this question.

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This analysis reveals how cinema shapes cultural engagement in Brazil, highlighting challenges and opportunities for China's soft power initiatives.