Value Chain Analysis of Horticultural Crops: An Approach for Understanding Stakeholders’ Role and Involvement in the Horticultural Production System

AbstractIndia covers a various agro-climatic condition and it gives India a chance to enrich their agricultural economy through fruit production, export and generate nutrition for the people. Therefore, an attempt is made in the present study to examine the marketing channels of mango and banana by identifying stakeholders of value chain and analyzing them according to their importance and influence in the value chain. The study also covers problems and constraints faced by the stakeholders of mango and banana value chain in West Bengal, India. The stakeholders and their extension needs have been identified along the with possible mitigation strategies. The study proposes to include all the stakeholders under extension services considering the role, importance and contributions to address the issues of every node of the value chain holistically.