Objective: To investigate the reconfiguration of people management in agribusiness, driven by digital transformation (Agro 4.0) and demographic shifts, by proposing a new model centered on human capital. Theoretical Framework: The theoretical framework encompasses the evolution of organizational models, strategic people management, culture, and leadership to analyze the sector's challenges. Method: Methodologically, the study conducts a diagnosis of the sector's challenges and an international comparative analysis (USA, EU, Australia) to contextualize the problems and propose a model based on data, agility, and leadership. Results and Discussion: It identifies key challenges such as high turnover and a succession crisis, revealing a global human capital crisis; it further discusses the impact of Agro 4.0 and Generation Z, proposing a new management model for the sector. Research Implications: The study proposes a practical model to modernize people management in agribusiness, guiding leaders to adopt People Analytics, agility, and transformative leadership to address global challenges and attract new talent. Originality/Value: Its originality lies in the integrated analysis of digital and demographic transformation in agribusiness, proposing an innovative people management model focused on human capital for sustainable competitive advantage.
Donadon et al. (Fri,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: