Qualitative analysis examines AI's role in enhancing recruitment and retention in HRM, indicating necessary shifts in employer-employee dynamics.
This research explores the radical shift from traditional, administrative Human Resource Management (HRM) to a digitally integrated, strategic powerhouse. As organizations transition to "Workforce 4.0," the role of AI, Machine Learning, and Cloud Computing has become central to managing human capital. This study evaluates the impact of digital tools on recruitment efficiency, employee retention, and organizational culture. Utilizing a secondary qualitative research methodology, the paper analyzes data from global leaders like Google and Accenture. The findings indicate that while digital transformation reduces operational costs by up to 30%, it necessitates a new "Psychological Contract" between the employer and the digitally-monitored employee. The paper concludes with a roadmap for 2030, emphasizing a balance between data-driven decisions and empathetic leadership.
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Mrs. Santoshi Girish Yelarpurkar (2026) studied this question.
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