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This is a Quantitative Study study.

Brand Image as Economic Capital: Mediating the Influence of E-WOM and Product Quality on Purchase Intention for Adidas Shoes

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Brand image positively influences purchase intention, enhancing consumer confidence in Adidas shoes.
Both e-wom and product quality significantly affect brand image, showing their critical roles in purchasing behavior.
The study employed structural equation modeling to establish the relationships among e-wom, product quality, and brand image.
Implications highlight the need for effective digital feedback management to boost brand positioning and market demand.

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Causal analysis reveals that brand image mediates the impact of E-WOM and product quality on purchase intention for Adidas shoes.

Kusumayani et al. (2025) studied this question.

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