Strategies for the Development of Creative Economy in Southeast Asian Countries: Experience of Public Policy and International Cooperation

The creative economy is becoming a key driver of growth in Asia, combining culture, technology, and innovation. This article examines the main trends in the development of creative industries in Asian countries, analyzes government support measures, including funding, infrastructure projects, and legislative initiatives. Special attention is paid to successful cases from South Korea, Japan, China, and Southeast Asia. The study demonstrates how government programs foster creative entrepreneurship, enhance competitiveness, and integrate into the global economy. In Southeast Asia, the creative economy is thriving due to comprehensive government strategies aimed at nurturing local talent and integrating into global value chains Countries such as Singapore, Thailand, and Indonesia are focusing on establishing creative hubs, digitizing cultural heritage, and boosting creative exports. International partnerships play a crucial role, including collaborations with UNESCO and participation in ASEAN initiatives like the ASEAN Creative Cities Network. Governments in the region are also implementing tax incentives, startup grants, and knowledge-sharing programs, which contribute to the growth of the creative sector and strengthen its position in the global market.