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September 17, 2025Corporate real estate journal

Bringing purpose back to the office: Applying product, learning and branding mindsets to enhance workplace experience

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Authors

LSLeigh StringerLBLiz BurowPBPeter Bacevice

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Overview

This analysis proposes a framework that improves workplace experience for individuals and teams, highlighting the need for balanced office strategies.

Key Points

  • A successful workplace strategy enhances both productivity and team cohesion with a new office purpose framework.
  • The proposed framework emphasizes the importance of functional and symbolic purposes for individuals and teams in office settings.
  • Three mindsets—product, learning, and branding—are essential for redefining office spaces tailored to individual and organisational needs.
  • Post-pandemic strategies often overlook individual work areas, indicating a need for a balanced approach in workplace planning.

Cite This Study

Stringer et al. (2025) studied this question.

synapsesocial.com/papers/68d45b3431b076d99fa5dc4chttps://doi.org/10.69554/qtjs6841
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Redefining Office Interactions for a Thriving Work Culture2024
  2. 2Redefining Office Interactions for a Thriving Work Culture2024
  3. 3Redefining Office Interactions for a Thriving Employee Experience2024
  4. 4The Corporate Office as a Work<i>Place</i>: A Pandemic-Spanning Exploration of Organizational Place in Context2024 · 2 citations
  5. 5Creating dynamic environments for the hybrid work experience : A case study of repositioning the Cambridge Consultants Boston office2024