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September 17, 2025International Journal of Wine Business Research

Wine tourism as a catalyst for sustainable competitive advantage: unraveling the role of winery image and reputation

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Authors

JMJavier Martínez‐FalcóESEduardo Sánchez‐GarcíaBMBartolomé Marco‐Lajara

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Overview

This research shows wine tourism enhances competitive advantage in wineries, indicating the roles of image and reputation are vital.

Key Points

  • Wine tourism development significantly boosts sustainable competitive advantage in Spanish wineries, and enhances winery image.
  • Data from 207 wineries reveal a strong positive link between wine tourism and competitive advantage within this sector.
  • This research employs partial least squares structural equation modeling to analyze relationships in a unique framework.
  • Findings suggest that winery image and reputation significantly mediate the effects of wine tourism on competitive advantage.

Cite This Study

Martínez‐Falcó et al. (2025) studied this question.

synapsesocial.com/papers/68d45e5831b076d99fa5ea15https://doi.org/10.1108/ijwbr-09-2024-0052
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