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July 18, 2026Journal of Tourism and Cultural Change

The role of winescapes in wine tourism: validating the Wine Tourism Experience framework

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MLMaría del Pilar Leal-Londoño

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Overview

Exploratory study validates Wine Tourism Experience framework in enhancing visitor satisfaction through winescapes.

Key Points

  • This study investigates the impact of winescapes on enhancing wine tourism experiences.
  • Mixed-methods approach with 86 visitor surveys and participant observation across 38 guided tours.
  • Focus on tangible (e.g., vineyard landscapes) and intangible (e.g., cultural narratives) elements of winescapes.
  • Interplay between tangible and intangible heritage strengthens emotional and cognitive bonds with the destination.
  • Landscape appreciation is identified as a key driver of visitor satisfaction, linked to aesthetic and sensory dimensions.

Cite This Study

María del Pilar Leal-Londoño (2026) studied this question.

synapsesocial.com/papers/6a5b187518557b26c203a492https://doi.org/10.1080/14766825.2026.2683643
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