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September 27, 2025Journal of Tourism Theory and ResearchOpen Access

Savoring the vine: Exploring visitor experiences of wine harvest and tasting tours through qualitative inquiry

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Authors

AAAliya AkbayzadehMLMing-wu Liu

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Overview

Qualitative inquiry explores how sensory engagement and cultural connections enhance wine tourism experiences.

Key Points

  • Wine tourism emphasizes sensory engagement and cultural connections, enriching visitor experiences in vineyards.
  • Findings highlight the importance of identity and meaning-making, indicating how visitors relate to the wine culture.
  • Using a phenomenological approach, the study analyzed perceptions from 23 participants to uncover key themes.
  • The research underscores the need for storytelling and sustainable practices in wine tourism to enhance engagement.

Cite This Study

Akbayzadeh et al. (2025) studied this question.

synapsesocial.com/papers/68d7cc6aeebfec0fc5238d5fhttps://doi.org/10.24288/jttr.1724841
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Also Consider

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  5. 5Sustainable wine and food products as precursors of sustainable wine tourism: a qualitative cross-national analysis2025