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September 17, 2025Ilmu Ekonomi Manajemen dan AkuntansiOpen Access

Optimizing Business Communication Strategy to Increase Consumer Interest in Purchasing in the Digital Era

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Authors

ARAhmad RojikunUniversitas Budi LuhurADAhmad DardaUniversitas Patria Artha

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Implication

Descriptive analysis reveals digital communication strategies significantly affect consumer behavior, suggesting businesses must adapt.

Key Points

  • Optimizing business communication can significantly increase consumer interest and purchasing decisions.
  • Data-driven strategies involving social media and personalized messaging enhance consumer engagement.
  • A descriptive qualitative approach was used to analyze elements of effective digital communication.
  • Strategic communication management is crucial for building emotional engagement and trust among consumers.

Cite This Study

Rojikun et al. (2025) studied this question.

synapsesocial.com/papers/68d45e6231b076d99fa5ecc0https://doi.org/10.37012/ileka.v6i2.2966
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