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September 17, 2025Advances in Economics Management and Political SciencesOpen Access

A Choice-based Conjoint Analysis of Chobanis Low-calorie Yogurt

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Authors

SLShiyi LiRCRuien ChenFDFangyun Deng

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Overview

Choice-based conjoint analysis reveals price significantly influences yogurt consumption choices and preferences.

Key Points

  • Price has the strongest influence on yogurt consumption, accounting for over 30% of consumer decisions.
  • The conjoint analysis indicates that flavor variety and protein content are also significant factors in yogurt preferences.
  • Distinct consumer groups were identified using STP analysis, highlighting varying priorities among healthy and indulgent yogurt lovers.
  • Linear regression further confirmed that price sensitivity persists even among health-focused yogurt consumers.

Cite This Study

Li et al. (2025) studied this question.

synapsesocial.com/papers/68d45e6231b076d99fa5ed9chttps://doi.org/10.54254/2754-1169/2024.26917
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