September 17, 2025

From Manual to Digital: Modernizing the Sales Recording System for Growth at MSME Rumah Abon

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Transitioning to a digital sales recording system significantly enhances operational efficiency and decision-making.
The study identifies six critical stages of inefficiencies in the manual sales process, impacting business growth.
Data was gathered through in-depth interviews and observations involving eight key informants in the sales cycle.
Findings suggest that digitalization should be a holistic process rather than mere technological adoption.

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Qualitative case study analyzes digital transition in MSMEs, highlighting systemic inefficiencies and implications for growth.

Yuniarto et al. (2025) studied this question.

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