Digital Financial Literacy and AI-Driven Digital Finance Adoption: The Mediating Role of Customer Value Proposition in the Banking Industry in Cameroon
Survey finds digital financial literacy boosts customer value proposition, enhancing AI digital finance use in banking.
Key Points
Digital financial literacy positively impacts the intention to adopt AI-driven digital finance, enhancing customer value.
The study findings reveal that customer value proposition positively mediates the relationship between digital financial literacy and adoption intention.
Data were collected from 466 banking customers in Cameroon using surveys and analyzed through partial least squares-based structural equation modeling.
These results indicate the importance of emotional and symbolic values in driving the adoption of digital finance solutions.