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This is a Quantitative Study study.

September 17, 2025Organization StudiesOpen Access

A Quantitative Approach to Multimodality: An Application to the Creative Process of Van Gogh.

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This analysis showcases visual and verbal oppositions in Vincent Van Gogh's creativity, suggesting new insights for organizational scholarship.

The study demonstrates co-emerging visual and verbal elements in Van Gogh's work, enhancing understanding of creativity.
Visual analysis shows a significant increase in color contrasts, while textual analysis reveals growing ambivalence in his letters.
A quantitative methodology is presented, allowing for simultaneous examinations of visual and verbal data to explore creativity.
This approach highlights the relevance of opposition in artistic expressions and could inform future research in creative processes.

Sgourev et al. (2025) studied this question.

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September 17, 2025Organization StudiesOpen Access

View Full Paper

Ask AI

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Authors

This analysis showcases visual and verbal oppositions in Vincent Van Gogh's creativity, suggesting new insights for organizational scholarship.

The study demonstrates co-emerging visual and verbal elements in Van Gogh's work, enhancing understanding of creativity.
Visual analysis shows a significant increase in color contrasts, while textual analysis reveals growing ambivalence in his letters.
A quantitative methodology is presented, allowing for simultaneous examinations of visual and verbal data to explore creativity.
This approach highlights the relevance of opposition in artistic expressions and could inform future research in creative processes.

Sgourev et al. (2025) studied this question.

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