Exploring the role of virtual reality in preserving and promoting traditional straw weaving crafts

This study examines the acceptance of virtual reality (VR) technology in preserving traditional straw weaving by extending the Technology Acceptance Model (TAM) with cultural heritage authenticity and user engagement. Using a mixed-methods approach with surveys and follow-up interviews, data from 287 Chinese university students, artisans, museum visitors, and cultural enthusiasts were analyzed through PLS-SEM. Findings show that perceived ease of use strongly influences attitude (β = 0.699, p < 0.001), and attitude is the main predictor of behavioral intention (β = 0.769, p < 0.001). Perceived usefulness had a moderate effect on attitude (β = 0.320, p = 0.004), but perceived ease of use did not significantly affect usefulness, and neither authenticity nor user engagement significantly affected attitudes. High Heterotrait–Monotrait ratios indicate conceptual overlap, suggesting that authenticity may be embedded within usefulness, which was supported by interview data. The study highlights the need to adapt technology acceptance models to cultural heritage contexts.