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September 17, 2025Proceedings of Business and Economic StudiesOpen Access

Psychoanalysis of the Attention Economy in the Era of Big Data: A Topological Interpretation Based on Lacan’s Three Orders

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Authors

YLYisheng LinQJQi JiangZZZ. B. Zhang

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Overview

This analysis explores the impact of big data on desire structures in the attention economy, suggesting new ethical considerations.

Key Points

  • Manipulating desire through big data-driven algorithms shapes how individuals invest their attention, fostering deeper engagement.
  • Algorithms operate as the digital big Other, leveraging traumatic surplus to construct infinite scroll experiences and stimuli.
  • Using Lacan’s framework of the Real, Symbolic, and Imaginary, the study dissects the layers of identity and desire within the attention economy.
  • The analysis advocates for critical algorithmic literacy to confront the manipulative structures in the attention economy and uphold human dignity.

Cite This Study

Lin et al. (2025) studied this question.

synapsesocial.com/papers/68d4605131b076d99fa5fa24https://doi.org/10.26689/pbes.v8i4.11875
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